It’s taken nearly 6 months, but yesterday, actually I lie, this morning I finally pressed the send button and off my newsletter went to 250 people.
Now there is the first great success – 250 people – Achieving that has been a huge task. I allowed the names to build up very slowly at first. I quickly learned that people needed an incentive to subscribe, so back in March just before travelling to Singapore where I was delivering 5 presentations and seminars, I wrote an ebook, How to Get Customers Queuing up to Buy.
I had thought of using someone elses, but realised then that my newsletter eventually would be the means my which I kept in touch with people who have heard me speak or have networked with me, so it was important that the ebook set a standard for what could be expected in the newsletter. However it had only attracted 100 subscribers by August so I emailed everyone who hade exchange business cards or networked with me online – about 700 of them and 150 signed up.
Then there was the problem of “what did I have to do differently to get people to read a newsletter.” I look at my inbox and the huge number of newsletters receive – actually they are not in my inbox – they are all filtered to folders to read later – some of those folders have 1000 unread newsletters in them.
The whole concept of my Speaking and Marketing Tips web site is to present information, lots of practical advice on Small Business Marketing Strategies particulary employing public speaking and technology and public relations with a strong emphasis towards gender issues. Essentially encapsulating my personal strengths.
I decided to theme each newsletter around a specific marketing strategy and look at it in some detail, simultaneously developing a number of web pages to provide additional support. I think it works. I have had a few very nice comments back – most of the subscribers are people who know me so I hope they will take the time to complete a survey I have set up.
If you would like to see the first edition of the Speaking and Marketing Tips Newsletter they are all being archived on the site so please take a look and if you have a moment let me have some feedback – I will be publishing the results which may help you in you Ezine development for the future.