This is the first of what will be a regular series of posts looking at great speakers and Great speeches that are freely available on the internet. I strongly recommend that if you want to improve your speaking you take the time to look at and analyse great speeches.
So what makes a great speech. I expect three things from a great speech
- I know the name of the speaker.
- I remember the message of the speech
- I take action as a result of hearing it.
I have heard lots of good speeches that were instantly forgettable – I have listened to far too many poor speeches where I could not even tell you who the speaker was – but not many speeches make it to Great Speeches – which is sad really – because those three goals are not that difficult to achieve.
This is a video of Seth Godin speaking at the TED conference in 2003 over 10 years ago so some of the examples he uses are out of date, and in a way that adds to the value of the speech now because it illustrates just how transient marketing messages are today. You have to keep reinventing yourself – you have to keep on creating new remarkable messages and products.
I hope that you will find the content of this speech really interesting. if you don’t then its not a great speech – for you – because it is unlikely that you will remember the message, if you even get it, and you certainly are unlikely to take immediate action and that alone is a great lesson for any speaker – you have to think about the audience and make sure that your speech if right for your audience.
So what I would like you to do is to watch the video as a speaker and make notes about what you can learn from watching Seth at work and answer these questions.
- What was the primary message of the talk in one sentence?
- How many slides did he use in a 19 minute presentation?
- How many stories did Seth tell in 19 minutes?
- How can you use what you have learned in improving your next speech?