Marketing with articles through your network

Things are getting better and better. Today I received an email from a speaker friend Graham Jones as a result of my mailings yesterday, telling me that he has used one of the articles I posted on EzineArticles.com in his September newsletter – it’s also posted on his web site at http://www.presentationbiz.co.uk/newsletter/latest.htm – now thats a high traffic web site – so very good news for me.

Now you need to understand something – Graham Jones is a competitor to me. We both speak about speaking, we both speak about the internet and internet marketing – so why would he use my article on how to set up a room for a meeting effectively? Well it enables him to add other expert opinion to his newsletter, but there is an even greater advantage. I know I am very soon going to repay the compliment by using one of Graham’s articles in my ezine for exactly the same reason.

That way Graham has promoted me to his network, and I have promoted Graham to mine and simply by sharing our expertise we have both doubled our reach, we have both helped each other to raise our profiles as experts, we have both increased our presence on the internet and improved the rankings of our web sites thereby gaining more visitors each and we will add to this with a link Exchange.

Can you see the power of this strategy. If we multiply that effect by the size of our networks, and add in the effect or our networks now referring us both to their networks, we have what is called a “combinatorial explosion.” By working together we double our combined efforts, ie 1+1=2×2=4 It’s strange maths – in practical terms it means that two people supporting each other can be hugely more successful than two people competing against each other.

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